McDonald's is leaning into its reputation as a breakfast value offering, vowing to reject a surcharge on meals with eggs while announcing a special one-day discount on Egg McMuffins.
The that to mark the 50th anniversary of its breakfast-menu cornerstone, customers on Sunday would be able to purchase an Egg McMuffin sandwich, as well as a Sausage McMuffin With Egg sandwich, through the McDonald's app for just $1.
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WATCH HERE“At McDonald’s, breakfast isn’t just a meal; it’s a cherished tradition and cornerstone of our brand,” McDonald’s USA President Joe Erlinger said Tuesday. “Every morning when we open our doors, we are a breakfast restaurant.”
Coinciding with the release, a McDonald's executive emphasized in a that the chain had no intention to charge customers extra for meals featuring eggs amid that has sent prices soaring and prompted .
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SIGN UP "Unlike others making news recently, you definitely WON’T see McDonald’s USA issuing surcharges on eggs, which are 100% cage-free and sourced in the U.S.," wrote Michael Gonda, McDonald's chief impact officer for North America.
The announcements come as McDonald's tries to leave a recent slump behind: Earlier this month, it — but forecast improving results for 2025.
Year to date, its shares are up some 6%, outperforming broader market indexes.
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