Former Cowboys quarterback Troy Aikman reveals how he wound up launching a new beer brand, plus he shares one of his top tips to staying in shape and what he thinks of the Cowboys playoff chances
Former Dallas Cowboys quarterback Troy Aikman announced Tuesday, Jan. 4, 2022, that he’s getting into the beer business. He co-founded an Austin-based company that will release Eight, a 90-calorie light beer, in Texas in early 2022.
Aikman had teased to the partnership for months on Instagram, including in a post in September 2021 that detailed his rigorous workout regimen and sleep schedule, ending with a beer emoji and a suggestion to “celebrate life’s victories.”
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The Fox broadcaster has long been vocal about good health - someone who probably wouldn’t drink beer without knowing the calorie count. “I drink one to two gallons of water a day,” he tells The Dallas Morning News. “I make sure I get my sleep. I eat really well. I work out. But I also feel like life’s victories and special moments are to be celebrated.”
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