- Tencent President Martin Lau said the company could create a "differentiated" AI agent through WeChat, the popular messaging app in China.
- Lau explained that WeChat, which is often dubbed a super-app, has various features like Mini Programs and content creation that can be tied together through AI.
- Chinese tech giants from Tencent to Alibaba are racing to get ahead of each other in AI in China.
's WeChat app is indispensable for people in China.
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WATCH HEREIt has 1.4 billion monthly users and is the main messaging service in the country. But it is more than just a way to chat with friends and family. because, within the program, you can access many different features like mobile payments and services, such as gaming, booking flights and even paying utlity bills.
Tencent executives think this will give it an edge in China's intensely competitive field of artificial intelligence, where tech giants are spending billions of dollars to get ahead.
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SIGN UP During a Wednesday earnings call, the Shenzhen-headquartered firm was asked about "agentic AI" — the current obsession of companies around the world.
While various companies have differing takes on the phrase, it is broadly understood to refer to AI designed to carry out tasks on behalf of a user. For example, you can prompt the AI on a smartphone to book you a restaurant, and it will work to complete the task across various apps, such as your browser and maps. It's something akin to what or other chatbots like OpenAI's ChatGPT.
, which is based on the company's foundational model and that of at the start of this year with its high-performing AI. Tencent said this will eventually be advanced enough to become a "general agentic AI."
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But it is competing with products from rival giants, including 's and 's Ernie. And Martin Lau, president of Tencent, admitted during an earnings call on Wednesday that this would be "not much different" to other agentic AI provided by its competitors.
The executive nevertheless said there is a second product that will set it apart from its rivals — AI that sits within WeChat, or Weixin, as it's known in China.
"Within the Weixin ecosystem there is the opportunity for us to create a pretty unique agentic AI that connects with the unique components of the Weixin ecosystem," Lau said.
He mentioned various features of WeChat including content creation, messaging and Mini Programs — all apps that sit within WeChat.
"[This] actually gets into all kinds of information as well as transactional and operative capabiltiies across many different verticals of applications. That will be extremely unique compared to other more general agentic AIs and that's sort of a very differentiated product for us," Lau said.
Tencent has already started to launch AI tools in WeChat, including search and content generation. But Lau's comments speak to Tencent's longer term vision in China, where competition in AI continues to ramp up.
