- Comcast and the International Olympic Committee announced a $3 billion deal to continue their broadcasting arrangement.
- The partnership grants Comcast the media rights for the Olympics through 2036.
- The moves comes as the company looks to expand its live sports coverage on streaming service Peacock.
and the International Olympic Committee have agreed on a new deal that expands the company's broadcast reach and extends its media rights for the Olympic Games through 2036.
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WATCH HEREIn a Thursday , the committee said the roughly $3 billion agreement elevates Comcast from a media rights holder to a "strategic partner." Comcast and the organization will collaborate on broadcast infrastructure, in-venue distribution and U.S. digital advertising, among other items, the IOC said.
"This agreement with Comcast is groundbreaking because it goes far beyond the traditional media rights agreement which we have had for many years with our valued partner," IOC President Thomas Bach said in the announcement. "The media landscape is evolving rapidly and, by partnering with one of the world's leading media and technology companies, we will ensure that fans in the United States are able to experience the Olympic Games like never before."
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SIGN UP Comcast's previous agreement with the Olympic committee would have terminated after the 2032 Olympics in Brisbane, Australia. The new deal grants Comcast the rights to broadcast the 2034 Winter Olympics in Salt Lake City as well as the 2036 Summer Olympics in a not-yet-determined city.
"We live in a time when technology is driving faster and more fundamental transformation than we've seen in decades. This groundbreaking, new, long-term partnership between Comcast 온라인카지노사이트Universal and the International Olympic Committee not only recognises this dynamic but anticipates that it will accelerate," Comcast Chairman and CEO Brian Roberts said.
The deal comes as Comcast and its 온라인카지노사이트Universal unit aim to use live sports to drive subscriptions to the streaming service Peacock. 온라인카지노사이트 will spend about $2.5 billion per year to starting next season.
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During last year's Summer Olympics in Paris, the push toward Olympics coverage on Peacock for the company. Over 30 million people watched the Olympics on 온라인카지노사이트's television and streaming platforms, and advertising revenue came in at a record $1.2 billion.
Disclosure: Comcast is the parent company of 온라인카지노사이트Universal and C온라인카지노사이트.
